RETAIL

Built for the retail shelf.

Retail is where products meet customers. We prepare brands for what the shelf actually requires — and we stay involved after the listing to build sell-through and repeat orders.

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Beauty products displayed in a retail environment
WHAT IT TAKES

Eight things every retail-ready
brand needs.

Channel fit

Not every product belongs in every channel. We match the product to environments where its price point, positioning and packaging compete.

Wholesale foundation

Wholesale is the engine of retail: margins, case packs, minimums and lead times that work for both sides. We structure offers buyers can say yes to.

Product readiness

Before a product meets a buyer, it needs to be ready: compliant labeling, barcodes, pricing and case configuration for the U.S. market.

Inventory availability

A listing without stock is a lost listing. We hold U.S. inventory so orders can be filled when buyers need them.

Buyer outreach & requirements

We present products to the right buyers, prepared for what they evaluate: fill rates, margins, velocity and support.

Retail presentation

How a product sits on shelf — placement, planogram, display — directly affects sell-through. We care about what happens after the purchase order.

Sell-through

The listing is only the start. We track what sells, learn from what does not, and adjust promotion, pricing and assortment.

Repeat orders & account development

The measure of a healthy retail relationship is the second and third purchase order. We maintain accounts, support sell-through and build toward reorders.

TARGET CHANNELS

The channels we build toward.

U.S. beauty retail runs through a few distinct ecosystems — mass, drugstore, natural and specialty. Each has its own buyer, margins and requirements. We plan the route that fits the product, not the other way around.

Discuss Your Channel Fit →
Ulta Beauty MASS + PRESTIGE BEAUTY
Target MASS RETAIL
CVS DRUGSTORE CHANNEL
Whole Foods NATURAL & ORGANIC
Credo Beauty CLEAN BEAUTY SPECIALTY
Anthropologie LIFESTYLE BOUTIQUE

Representative retail channels. Access depends on the brand, product, buyer and channel. These are target environments, not current partnerships.

Beauty product prepared for the U.S. market
FOR BRANDS

Looking for a practical route
into the U.S.?

Tell us about your brand, your products and where you want to go. We review every application directly.

Apply to BALKAS →